From Probation Onwards: Automating Revenue-Generating Activities Across the Recruitment Lifecycle
Candidate Engagement During Probation
The probation period is a key opportunity to establish communication routines and reduce early dropouts. Automated touchpoints help consultants stay consistent, prompting timely check-ins and collecting candidate feedback. This structure can improve the experience and identify any issues before they escalate.
Post-Placement Follow-Up
Follow-up activity often drops off once a placement is made. However, automating feedback requests, testimonial prompts and task reminders ensures this phase isn’t missed. Structured follow-up supports client satisfaction and increases the likelihood of future referrals or repeat business.
Recognising Milestones and Re-Engaging Talent
Work anniversaries and contract completions provide useful moments to reconnect. Automation allows agencies to deliver personalised messages or consultant reminders without adding to the day-to-day workload. These touchpoints encourage long-term candidate loyalty and make future redeployment more likely.
Automated Consistency
Automation doesn’t need to be complex. By focusing on key moments like probation, feedback, and milestones, agencies can create systems that reduce manual effort and improve commercial outcomes. The priority is to support consultants by removing repetitive tasks and enabling a consistent experience for both candidates and clients.
